The Process
A four-phase, milestone-driven engagement model. Compact by design.
- 01
Discovery
Week 0Audit current systems, map data flows, identify operational friction. Output: written diagnostic + scoped proposal.
Systems auditFriction mapScoped proposal - 02
Strategy · 2-Mockup Phase
Week 1Two high-fidelity mockups represent distinct strategic directions. We align on the winning direction before any engineering begins.
Mockup A · brand-ledMockup B · conversion-ledDecision memo - 03
Systems Engineering
Weeks 2–5Build, integrate, and stress-test. CRM logic, web build, and ad infrastructure assembled in parallel with weekly checkpoints.
CRM build-outWeb implementationAd infrastructureQA + UAT - 04
Managed Deployment
Week 6+Phased launch with rollback plan, training, documentation, and a 30-day stewardship window.
Go-live runbookTeam training30d stewardship
// Engagement window